Serino Associates Strengthens
European Channel Marketing Expertise.

Our goal is to have partner resources in all principal markets worldwide. Many of our clients are, or are planning to be, major players on the global stage. By having a relationship with a firm based in Europe, Serino Associates forges one more partnership.  With the announcement of the relationship with YTKO, a leading marketing company based in the UK and working across Europe, Serino Associates completes an additional link. 

Using the tag line, "The first choice and best value for pro-active, innovative marketing in Europe" YTKO is a fast growing creator and implementer of business development services. YTKO's capabilities are very complementary to Serino Associates' skill set and the relationship has already proven fruitful. With Europe home to more than 370 million people, it's a big potential market, with good access and a buoyant economy. Moreover, ongoing liberalization means more competition and excellent business opportunities for US firms.  

Peter White is the founder and Chairman of YTKO. He has 25 years of marketing and management experience. His boundless strategic thinking and creative energy have been key to successful marketing programs for local, national and pan-European clients. He has led YTKO through significant growth, in profits and personnel.  Welcoming the relationship with Serino Associates, Mr. White comments, “YTKO offers Serino Associates clients a proven understanding of European high technology markets and channels. Working together, we offer a path which is global in scope, building on domestic success whilst avoiding all the issues of doing business at a distance.”  

The relationship can already claim three recent successes. In December of 1999, Serino Associates brought a team of channels professionals to England to conduct a seminar series for clients of YTKO. In May of 2000, YTKO returned the favor and let a contract for marketing research for a major multinational computer vendor to Serino Associates.  In September a second seminar series was held in Cambridge.

On December 7, 2000 a symposium called Expand To Europe was held in Wakefield, MA. YTKO introduced Serino Associates' clients to the European marketplace. More of YTKO's current European clients are slated to become customers of Serino Associates, helping bring their products and services to the North American market. Reciprocity is the cornerstone of this relationship.